Daraz has made things simpler for this year’s Mobile Week. If you have the mobile app all you need to do is shake your phone and get discount vouchers. Mobile Week is an annual sales event that claims to offer biggest concessions on electronics and mobile phone handsets.
The fourth annual Daraz Mobile Week starts from 24th June 2019. To spread the word around, Daraz has developed a short TVC featuring Hania Aamir.
The advert starts with Hania knocking on your screen to ask whether you have Daraz App or not. If you have; she asks you to shake your mobile to get discount vouchers. The ad is not more than 15 seconds long. Having the star power of Hania is a good idea to engage the audience. She does the job well with her candid way of communicating the message.
This event is a big opportunity for customers to cash in. This year Daraz has included a large number of electronic products that were not part of the Week on previous occasions. Customers can now shop from a large variety of phones & tablets, computers, TVs, audio systems, cameras, home appliances, digital goods, etc., by availing their discount vouchers. Big brands like Samsung, Nokia, iPhone will be up for grabs for special prices.
Daraz is an online marketplace founded in 2012 in Pakistan as a fashion retailer. Later it grew into a general online marketplace. Today Daraz is owned by a Chinese company that is running the site in south Asian markets. Within a span of less than 10 years Daraz has emerged as one of the leading online shopping platforms. Although online marketing is a little slow in Pakistan yet Daraz has shown good results with its innovative campaigns like Black Friday and Mobile Week. Shaking the mobile, getting the vouchers and finally shopping your favorite brands will be good fun.