Are you young at heart? Well, it doesn’t count unless you have a fledgling brain to enjoy TikTok. You cannot understand why people go crazy over it until you install the app and see it for yourself. Tecno Mobile is cashing in on the TikTok fad with its latest Cricket Superstar campaign.
Teenage boys and girls form core TikTok users. Tecno Mobile’s campaign featuring Shoaib Akhtar and Hasan Ali is directed to make the most out of the huge TikTok fan base. This consumer promotion campaign demands users to visit Tecno Khailo Discover Page and participate in the Cricket Superstar challenge. The idea is simple, all you have to do is mimic the style of Shoaib Akhtar on Tecno Music and upload the video. By participating in the challenge you could win Techno Mobiles and numerous other gifts.
The most exciting part of this campaign is not the prospect of winning the mobile or any other gift but the amusement of watching the young boys and girls mimicking for the challenge and it’s absolutely hilarious. The positive thing to take from this is that nobody seems pretentious. Everybody can see him/herself truly reflected and represented to the world without shame or scruple.
The campaign is supported by a commercial with ace fast bowlers Shoaib Akhtar and Hasan Ali. The commercial is very simple and casually shot with little production value. It opens with Shoaib and Hasan strolling in a cricket ground while talking about the Tecno Challenge. The challenge for them is to knock out the middle stump where a Tecno Mobile is placed. More than two minutes-long film does not clearly explain the challenge for the consumers. Only in the last few seconds, it gives the idea that you can win Tecno Mobile and gifts.
Tecno Mobile is spending heavily on digital media. One can see Tecno ads on the web and YouTube in high frequency but the TV commercial is just a little off target as far as the concept is concerned. The idea of the ad does not relate to the consumer promotion specifically designed for TikTok.
But the TikTokers have already gone crazy. The campaign is creating a lot of buzz among the youth. The majority of TikTok users are in their teens since they are not the sole decision-makers when it comes to buying a mobile phone, the campaign may also backfire. But one must give credit to Techno for taking a creative route for devising its marketing strategy.