BY ALI NAQVI – The success of a housing scheme is gauged by the speed with which its market value increases. In the background of COVID-19 and economic meltdown in the country, people are reluctant to buy a property. The prices of most housing schemes are on a standstill. Despite the odds, things are not the same for Al-Raziq Garden Housing Scheme.
In the last three months, the value of plots in Al-Raziq Garden, a project of Bismillah Developers, has increased. This was highlighted in a recent TVC campaign featuring renowned journalist and anchorperson Salman Haider. The TVC was conceived and produced by Media Professionals. Directed by Nouman Saeed the TVC has caused a bit of stir in the Real Estate industry.
From the creative and production point of view, the campaign is spot on. It is short and precise. It clearly communicates the core message with the help of an excellent script and some aesthetically executed shots.
When it comes to business, Real Estate is a whole new ball game. It has its own dynamics. Normally businesses play on price points. The lower the price the higher the opportunity to attract customers. In Real Estate the higher the price the greater the value of the property hence more customers and more sales.
The growing market value of Al-Raziq Garden Housing Scheme testifies the fact that the project has delivered on its promises. The scheme is equipped with all the necessities of life and offers security and peace of mind to its residents.
The availability of Sui Gas in the scheme is one of the major USPs (Unique Selling Point). No other scheme in the vicinity has offered gas connections to its residents yet.
Al-Raziq Garden Housing Scheme is located at a few minutes’ drive from Faizpur interchange and Lahore-Karachi motorway. The plots are up for sale with easy monthly installment of Rs. 8500. The booking price for 5 Marla plots is Rs. 250,000 and Rs. 180,000 for 3 Marla plots. For those who desire a house of their own and look for trustworthy, valuable, and reliable housing society Al-Raziq Garden Housing Scheme could be the best choice for them.