Advertising Matters

Mindshare, GroupM net total billings reach billions in H1 2020

Advertising networks reaching revenue targets has always been a hard nut to crack. For international agencies, the scale of the

Kantar, one of the biggest data and insight gathering companies, conducted a syndicated study on consumer behavior and how they

Content is the substance of any communication. When man first acquired the power of communication in the prehistoric dawn of

BY ALI NAQVI – Advertising Industry in Pakistan is in troubled waters. All Pakistan Newspaper Society (APNS) has sidestepped Pakistan

In the wake of tense indo-Pak relations arising from the humanitarian crisis in Kashmir, PEMRA has taken the initiative to