Esra Bilgiç of Ertugrul Ghazi and why your view matters
We have seen Esra Bilgiç as Halime Sultan in the famous drama series Ertugrul Ghazi. The drama has gained more fame and attention in Pakistan than it ever could in its country of origin. The cast of this Turkish historical fiction has become celebrities in Pakistan.
On the third day of Eidul Azha, while Waseem Badami talked to Cengiz Coşkun, the man who played Turgut Alp, Esra Bilgiç had already made her appearance for QMobile’s View Max Pro campaign. She looks stunning in her character for the ad that seems more in line with her role in Ertugrul Ghazi.
QMobile ‘View’ series includes View, View Max, and View Max Pro. The communication with its high-end production augmented by the face value of Esra Bilgiç does not market QMobile’s top of the line smartphones. The price bracket of View series falls between 11 thousand to 14 thousand.
The highlighting feature of View Max Pro is its Triple Back AI Camera along with 6.6-inch HD Plus U Notch Display, 4000 mAH battery, 3GB RAM, and 32 GB ROM. The USP (Unique Selling Point) of QMobile has always been competitive pricing. This time also, considering the features offered, View series will be a huge attraction for consumers looking for smartphones within an economical budget.
Your View Natters is an interesting idea with an equally thrilling execution. The narration is simple but meaningful that sums up the whole concept. Having said that, the storyline could have been better. The sword-fight sequence is repeated twice, first in the beginning and then at the end of the TVC. Had the creative agency lent some more thought on the visualization of the idea, the outcome could have been different.
QMobile is not the only advertising campaign that Esra Bilgiç is a part of. She has also appeared in the Mobilink Jazz ad where she is simply endorsing the brand with a simple message. There is no drama or action involved. QMobile and Jazz have opened the way for other brands to utilize the fame and following of Ertugrul Ghazi characters. This is just the beginning. We are likely to see more ad campaigns featuring Ertugrul famed stars.
