Khawar Masood Butt: the legend leads at AdAsia 2019


Success has always eluded most of us. Some attribute it to luck, others think that it is the right mix of hard work and fate, while there are many who simply leave it to the will of god. The recipe of success is often written with the ink of time. Some people are born at the right time and at the right place. Timing is exactly what determines who we are and what we will eventually become. Khawar Masood Butt is the man of our times. He was there at the right place and at the right time having the ability to work hard with the gifts of vision and intuition.

How many of us know Khawar Masood Butt, founder & Chairman EBM? Those who have a marketing and advertising background certainly know the stature of the man but Mr Khawar deserves more. His life is a story of perpetual struggle rewarded by unprecedented achievements. His name is synonymous with a lot of things but mediocrity is not one of them. In recognition of his achievements Asian Federation of Advertising Associations (AFAA) has recently honored him with AFAA Leadership Award at AdAsia 2019.

Dr Zeelaf Munir CEO EBM received the award on behalf of Khawar Masood Butt.

The award is a recognition of the services spanning over decades that Khawar Masood Butt rendered for not only the industry but also for the country. English Biscuit Manufacturers founded 53 years ago is now the biggest Biscuit manufacturers in the country. The company has more than a dozen brands that include names like Marie, Sooper, Zeera, Gluco, Rio, Nan Khata and many others.

One the eve of this momentous occasion Khawar Masood Butt expounded the ethos of EBM saying that the company is committed towards staying at the forefront of progress and innovation. He also highlighted the fact that EBM is one of those companies that had kept the company at par with international standards of quality and performance.  

Looking back at the career of Khawar Masood Butt one finds numerous landmarks. His most creative achievement is the creation of the famous Pied Piper mascot for Peek Freans trademark.

Since 1958 AdAsia is the largest gathering of the Asian advertising community. Khawar Masood Butt is one of those people who have helped AdAsia to achieve great heights. He is the one who organized its first conference in Pakistan in 1989. Khawar Masood Butt is a source of inspiration for all of us especially for people who belong to the marketing, business and advertising community.