Men are rebellious. By nature, they have what it takes to challenge authority. They are aggressive. They are ambitious. Is this what nature intended them to be or was it an outcome of a series of chance happenings in the long chain of human evolution. What got me thinking is a new entrant in Men’s apparel category; WN Apparels. This new brand of men’s clothing invites us to break the rules. Are you ready?
WN Apparels by their overall look and feel appears to be a premium brand. In order to see and experience the quality I went to their website and ordered a sweatshirt. I was not expecting it to arrive in a couple of days but it did. The presentation was excellent, premium. When I put it on, I felt not only comfortable but confident and warm. All set to “break the rules”. Considering their quality and presentation the price tag is pleasantly on the lower side, a good impetus for the customers to check it out. Branded articles in men’s apparel are expensive. Once WN settles down prices are likely to hike as the demand goes higher.
Selling men’s apparel on a B2C model is a different ball game altogether as compared to B2B. it requires a lot of marketing gimmickry to gain the trust of the consumer. Building the trust comes first and sales later. Most new brands that don’t survive the competition fail to see the market dynamics and how retail or e-commerce for that matter works. WN Apparels is very young on the e-commerce commerce horizon but it is not a new name in B2B circles.
WN is one of those brands that lay special emphasis on their production units to maintain strict quality standards. Maintaining quality and producing a good product is one thing and to sell it is entirely another. WN has to be persistent in its marketing strategy to survive in the longer run. They have to create a lot of buzz in the online circles. A recent video on their social media handles shows former Pakistan captain Azhar Ali endorsing WN Apparels. They have already started putting their energies in the right direction.
All this analysis aside, what keeps jolting my mind is WN tagline ‘break the rules’. As the line itself is broad, ambitious, rebellious, aggressive, inviting, liberating, as well as intriguing; I could see all these elements culminating into the brand personality and creating a havoc in the men’s apparel category in the near future. Get ready to break the rules!