The once huge gap between science fiction and science fact is now just a thin line that is blurring by the day. The definition of reality itself is subject to change depending on the level of perception and the object perceived. Microsoft HoloLens 2 is one technology that is creating new realities with out-of-the-box solutions for every industry, business, and public/private sector.
Microsoft HoloLens is a next-generation computing platform that is also referred to by the company as a mixed reality headset. Unlike Google Glass and other AR and VR innovations, Microsoft has positioned its product within the commercial and industrial space. The product relies more on its practical usability and advantage than mere entertainment and recreation.
With this marketing strategy, Microsoft HoloLens will get attention, which it’s already getting from top industries from around the world, making it possible to penetrate deeper into markets. HoloLens has promises for not only corporate businesses and industries but also healthcare, computing as well as the retail market.
The mix-reality experience of the customer within the digital space or at the retail outlet will change everything. It will call for newer and more immersive marketing strategies to communicate with potential customers. Programmatic advertising using consumer data will become more relevant than ever.
To accelerate the digital transformation Microsoft has partnered with ISVs (Independent Software Vendors). ISVs develop software that either runs on third party or Microsoft platforms like Windows, Azure, Dynamics, etc. Other partners include Systems Integrators that focus on consulting-based technology and business practices for end-to-end solutions for the clients. Microsoft also partners with Digital Agencies to build effective creative and digital strategies and solutions.
Microsoft HoloLens 2 is equipped with See-through holographic lenses with a resolution of 2K 3:2 light engines. The holographic density is >2.5k radiants (light points per radian) and has display optimization for 3D eye position. For head tracking, the headset has 4 visible-light cameras, and 2 IR cameras for eye tracking. It also has 1-MP Time-of-Flight (ToF) depth sensor, Accelerometer, magnetometer, gyroscope, 8-MP stills, and 1080p30 video cameras. The microphone array has 5 channels to create spatial sound. There is a long list of software and connectivity features that make up this amazing device.
Microsoft HoloLens 2 is up for grabs for $3,500 which is reasonable considering the nature of this high-end and highly innovative product. But currently, the product is out of stock which means the demand is higher than the supply. A good sign for Microsoft and an alarm for marketers and advertisers to sharpen their tools for an imminent revolution.