“Papa, I need a mobile”, says the 12-year-old Ibrahim. “I cannot take my online classes with your old phone. The camera is bad, the speaker volume is too low and above all none of my friends has the tiny 5-inch screen phone”. This is a sort of debate that is raging on in every other home. Since all academic institutions are closed due to the second wave of COVID-19, online education is not an option any student can avoid right now. Mobile phone brands like Vivo, Tecno, Huawei, Samsung, Infinix, Realme among others are aggressively executing their 360-degree marketing campaigns. The recent Oppo F17 Pro campaign is a case in point.
Oppo positions itself on cameras hence the tagline ‘Selfie Expert’. Oppo F17 Pro lives up to the brand’s core strength and comes with high-end cameras both at back and front. As work from home and online education have become the new normal, camera phones are not just fun to have they are now a necessity.
The latest MediaTek Helio P95 chipset sets Oppo F17 Pro apart. It uses Android 10.0 version of the OS, powered by Octa-core processor (2 x 2.2 GHz Cortex-A75 + 6 x 2.0 GHz Cortex-A55). With 128 GB built-in internal storage and 8 GB RAM, the phone leaves no stone unturned in making it the best in performance. The 6.4 Super AMOLED Capacitive Touchscreen displaying 16 million colors will certainly make you fall for it.
The camera is the USP (unique selling point) of Oppo Mobiles. Oppo F17 Pro is equipped with a pack of quad cameras. The primary camera is 48 MP while the rest of the three are 8 MP, 2 MP macro, and 2 MP depth. The front dual 16 MP is ideal for taking vivid wide-angle selfies.
As I said earlier online education and work from home routine have increased the importance of smartphones. The market is buzzing with activity. Surprisingly amid so many TVCs mostly highlighting camera features, no brand has used the COVID insights yet. The need to have a good mobile for online classes is the strongest point any mobile brand can take advantage of. Oppo F17 Pro TVC makes a run of the mill TVC. The same song and dance to sell the product. Featuring Asim Azhar and Syra Yousuf, the TVC has all the potential to go unnoticed in the clutter. It is unthinkable how a brand adds to the clutter when its initial brief is to make a clutter-breaking ad.