Pak Suzuki has finally replaced its bestselling car ever with Suzuki Alto 2019. Mehran is in fact the bestselling car in the history of Pakistan. The Japanese manufactured second generation Alto was redesigned into Mehran that came to Pakistan in 1989.
The auto industry was expecting the discontinuation of Mehran for the last few years. It is now official that Alto will replace Mehran in June 2019. The teaser campaign of Alto is already on. It will be the first 660cc locally manufactured car in Pakistan.
On various auto news platforms only three variants of Suzuki Alto 2019 are being discussed. The models anticipated to make it to the market include:
Suzuki Alto 2019 VXL AGS (AC & auto transmission)
Suzuki Alto 2019 VXR (AC)
Suzuki Alto 2019 VX (without AC)
The speculations are circling around that the price of Alto will be higher than the estimated 1 million. The top of the line variant could cost up to 1.4 million. The feared hike in price would be the result of rising inflation and falling rupee value against US dollar.
The bad economic situation and weakening buying power of the general public could badly hamper the business of the auto industry. Situation is not favorable for auto sector to come up with new vehicles. The recent setback for the industry was the decision of Renault to roll back its operations in Pakistan.
Pak Suzuki is offering 3-year or 60000 KM warranty for the new car. Without declaring the actual price The Company has started advance booking from 0.5 million in exchange of priority delivery, introductory price offer and the chance to get balance payment waiver.
Equipped with Japanese technology the car will be powered by R06A 3-cylinder 660cc engine which also comes in Suzuki Hustler and MR Wagon.
The performance and price factor in the backdrop of economic recession will greatly challenge the market success of Alto. Will it beat the perception that Mehran is the most cost effective vehicle that was ever available in the market? Well, the time will tell.