Where there is traffic, there is potential for marketers and advertisers. TikTok for business can be a game-changer in the world of digital marketing. A few years ago, who could have thought that Facebook would be used more for marketing purposes and YouTube videos would frequently be interrupted by commercial spots. The sites that were once called social networks are now referred to as Social Media to make room for marketing and advertising.
Just like every social media platform has a special provision for business, TikTok for business will also allow brands to engage with users on this platform. Brands will have to adapt their campaigns or design specific ones to fit in.
From now on, if a brand makes a comprehensive digital marketing strategy but its campaigns do not include TikTok as a communication touchpoint, will that strategy be 360-degree in scope? Well, the answer is no. TikTok is one of the fastest-growing digital media platforms in the world. The majority of its audience and users are youth. In today’s world, youth are the driving force for everything. To ignore a platform with the largest pool of young people could be disastrous for brands looking to make inroads in the digital marketplace.
TikTok for business will pose a real challenge for creative agencies to come up with innovative ideas to engage TikTokers. And that’s where Integrated Marketing Communication (IMC) becomes most important. IMC is a principle that demands marketers and advertisers to creatively link together their promotional tools to create campaigns that are compatible with every social or digital media platform.
TikTok for business is a young concept. It will take some time for brands to devise their strategies, meanwhile, the users on this platform will keep adding up. The more densely populated the platform the more rewarding it could be for businesses and brands.